I believe the best strategy lives at the intersection of information and intuition. I love digging into the data, exploring large-scale datasets, and finding the patterns that reveal something meaningful about an audience, a business, or an opportunity. But data is only part of the equation. The most innovative thinking happens when we use those findings to inform our perspective, then trust our instincts to push beyond the obvious. Information gives us the foundation. Intuition gives us the freedom to challenge assumptions, explore unexpected possibilities, and take creative risks.