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GLOW DIGITAL AGENCY

Director of Strategy | 2019–Present

  • Guided social strategy across a portfolio of entertainment, streaming, and brand accounts, translating cultural trends, audience behavior, platform intelligence, and performance data into strategies aligned to client business goals.

  • Led FROM Season 4’s highest-performing MGM+ campaign by directing the brand’s largest-ever suite of on-set capture content to deliver 2x the impressions and engagements and 6x the shares of the previous season.

  • Directed MGM+ brand social strategy, delivering 5x more new followers and 7x more engagements compared with 2025.

  • Spearheaded the launch of Paramount+’s fastest-growing TikTok account in its history for Criminal Minds and developed on-set creator collaborations for St. Denis Medical, which became Peacock’s most-watched show within its first week.

  • Contributed to the Webby Award-winning Ted Lasso in-world social handle universe.

  • Sustained MGM+’s client partnership for more than seven years through strategic leadership, with budget and scope expanding annually.

  • Serve as the primary strategy partner to senior client stakeholders across MGM+, DIRECTV, Apple TV, Peacock, and Paramount+, translating business priorities into strategic recommendations and building trusted, long-term relationships.

  • Contribute to agency growth through new business pitches and capabilities presentations, developing compelling strategic narratives and tailored audience insights that spark creative thinking and demonstrate GLOW’s value to prospective clients.

  • Help grow and upsell existing client partnerships by identifying emerging opportunities, connecting strategic capabilities to evolving business needs, and developing recommendations that expand account scope.

  • Lead and develop a team of 10 social strategists, managers, and associate directors across MGM+ brand and series strategy and DIRECTV community management, providing strategic direction, actionable feedback, and professional development.

  • Lead strategy seminars on deep content analysis, business-aligned KPI development, and AI-enabled analysis of large datasets, helping strategists turn complex performance data into actionable insights grounded in audience context and strategic judgment.

  • Translate social listening, campaign performance, competitive activity, and cultural trends into insights that inform creative development, optimization, and future planning.

  • Oversee team staffing and resource allocation to align talent and capabilities with client needs, campaign priorities, and effective delivery.

LIONSGATE

Theatrical Marketing Coordinator | 2015–2018

  • Coordinated digital marketing creative development across theatrical campaigns, managing asset trafficking, agency briefs, legal approvals, and collaboration across internal creative and media teams.

  • Developed social-first creative strategies and tailored brand voices to build audience connections across film campaigns, talent social channels, and filmmaker-facing initiatives.

  • Managed 360-degree marketing campaign budgets ranging from $150K to $20M, coordinating creative vendors, platform representatives, and paid media partners.

  • Created custom digital content for filmmakers and talent, identifying opportunities to extend campaign reach across social platforms.

  • Developed campaign presentations for filmmakers and stakeholders, translating creative strategy into clear recommendations.

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